Client: Index Health
Outcome: Brand Identity, Tablet App
Style: Bold yet professional, friendly, modern, easy to navigate, accuracy, trustworthy

Target Audience
Doctors, patients, nurses, laboratory workers, general practitioners

Case Study

The production of the iPad app began with an extensive analysis of brief and the public towards which Index Health is addressed. After figuring out who the projects audience is I normally build the persona, this is similar to shaping a piece of clay.

What I did

  • Setting goals and objectives
  • Establishing key audiences
  • Building persona
  • Creating scenarios
  • Creating site maps
  • Conducting competitive research
  • Creating wire-frames
  • Usability testing